I am a Marketing Technologist who has spent the last 17+ years leading teams in developing business solutions for e-commerce, online strategy, online development and entrepreneurial initiatives.
I have extensive experience in developing, innovating and implementing e-commerce and related projects and strategies to exceed KPIs, drive profitability and growth.
Here you’ll find a detailed account of past jobs, companies I’ve started and accomplishments. If you’d like more detail just let me know.
What Others Say
Jay always amazes me with his grasp of the newest technologies as well as how to apply them to the real world. Great idea man! His enthusiasm for finding ways to leverage cutting-edge marketing tools is fantastic. A pleasure to work with and a great resource for new marketing ideas.”~ Joel Shulman Founder, Photographics Art
Experience Highlights
Marketing Applications
I have extensive experience in evaluating, implementing and using new generation marketing tools and applications. Over the past 10 years I have developed many custom applications to manage business and reach new markets. I have been a consistent go-to resource for my clients who are looking to differentiate their messaging and reach new markets.
My marketing experience and technology expertise allows me to see through the hype and help clients make critical decisions to meet their business objectives.
Here’s an archive to my Marketing Articles.
Social Media
From creating, developing and managing social campaigns to creating content for mobile I’ve had first hand experience in this area. Through my work on projects like WeLoveSteamboat.com and several social media strategy projects I can create solutions that fit and organization’s business objectives.
Recent Social Media Projects:
WeLoveSteamboat.com
Aspen Chamber & Resort Association Social Media Strategy
Ignite Steamboat
Ride 4 Yellow
Data & Analytics
I founded & ran a database marketing company for seven years and personally developed the applications for analysis and reporting as well as optimization programs to lower cost and increase responses.
I developed a methodology that allowed us to perform preliminary marketing tests that produced more accurate forecasts at a lower cost. The direct benefit was less risk and greater forecast accuracy as campaign volume scaled.
Please see more detail below under “Mogul Marketing.”
Content Marketing
I have extensive experience with content marketing channels such as pay-per-click campaigns, search engine optimization strategy, e-mail and direct, snail mail campaigns.
I’ve managed many pay-per-click campaigns and been hired to create SEO strategies. I also have experience with blogs, WordPress and e-Book creation.
Mobile
With a forecast of 60 million iPhones to be sold in 2011, mobile strategy has to be on the front burner.
I have experience implementing mobile platforms and content.
Design & Usability
Perhaps the principle at the top of my list is an uncompromising commitment to high standards for design and usability. Despite the best technology, service or product, consumers have neither the time nor the patience to deal with a poorly designed application. Proper design and usability is critical to increasing conversion rates, sales and revenue.
I have a strong track record in working with designers in helping them produce their best work while meeting the objectives of the business.
I’ve written several articles on Design and Usability:
E-Commerce Development Innovation
My experience with e-commerce development goes back to 1994. I’ve developed e-commerce applications, database applications, web and mobile web applications. I’m proficient in
HTML
CSS
Markdown
Photoshop.
I know my way around PHP, MySQL and server setups.
I have a strong track record with developing innovative methods of integrating technology with business to create more value at a lower cost. With pioneering work in social media, HDR photography and database marketing, my solutions have given my businesses and my clients a competitive advantage.
Online Strategy
A common thread over the past decade plus has been my work in online strategy. As a Senior Strategist at Agency.com I worked with major corporations like HP & OnStar to develop effective online business strategies.
After Agency.com I have worked on many projects, including internal projects, to create unique solutions to online marketing problems.
Most recently I completed a Search Engine Optimization strategy for a large multi-national manufacturing company and a Social Media strategy for a popular destination resort’s business chamber.
Brand Aide Venture 
Brand Aide is a new venture that provides branding & identity strategy, services and deliverables to funded technology startups. The company uses an approach that’s based on the Min Basadur Creative Problem Solving methodology.
By applying this unique methodology to the branding & identity process we are able to meet the client’s needs much faster, at a lower cost and deliver greater results.
Presentations & Public Speaking
I’ve given a number of presentations on strategy, social media, web strategy, new business methods.
I’ve been a featured speaker at a regional economic conference and a keynote speaker at the Colorado Chamber Executive conference. I give Ignite presentations several times a year for Ignite Steamboat and volunteer to present to various non-profit executive committees.
Find out more about my speaking here.
Recent Presentation Deck
3.0_Thinking3
Writing
I write several blogs in support of my businesses and projects.
- ALTERAtions – marketing, tech and business
- SteamboatPics.com – photography
- WebCamp.co – web development and trends
- JayOHare.com – personal blog
Over the past several years I’ve published a couple of e-Books and have 2 more in development.
ALTERAtions
Social Media (coming soon)
SEO building Blocks (coming soon)
Education: University of Mississippi, Major: Physics, Minor: Math
Experience Details
BrandAide
2011 – Present
Co-Founder
Strategic Branding & Identity
Steamboat Springs, CO
Brand Aide is a new venture that provides branding & identity strategy, services and deliverables to funded technology startups. The company uses an approach that’s based on the Min Basadur Creative Problem Solving methodology.
By applying this unique methodology to the branding & identity process we are able to meet the client’s needs much faster, at a lower cost and deliver greater results.
- Branding & Identity for funded technology start-ups
- Developed rapid branding methodology
- Big agency thinking
- Led branding startegy workshops
- Featured speaker at a number of conferences on the topic of marketing strategy and online marketing
Altera Group
2006 – Present
Founder
Internet Marketing and Consulting
Steamboat Springs, CO
Altera was founded to provide marketing and technology consulting & solutions. Altera works with clients to develop new marketing methods that cause them to stand out in a crowded market and connect with potential customers earlier in the buying process. I developed innovative real estate marketing tools, pioneered HDR photography techniques and managed marketing projects for over $450 million in real estate listings.
Visit www.AlteraGroup.net for more.
- Provided marketing and consulting services & support for over $300 million in real estate listings
- Pioneered next-gen architecture photography techniques using HDR & other methods
- Developed an innovative social media project, WeLoveSteamboat.com
- Developed, managed and produced “The Future of Real Estate Marketing” conference
- Featured speaker at a number of conferences on the topic of marketing strategy and online marketing
- Developed, marketed and managed a suite of digital marketing tools for real estate
Jay O’Hare Photography
2009 – Present
Founder
Professional Photography
Steamboat Springs, CO
Jay O’Hare Photography is a company I started to give more focus and value to my photography. The company specializes in high-quality photography services with an emphasis on architecture and landscape photography. The company also offers a wide range of Steamboat Springs specific prints, greeting cards & journals.
Visit www.SteamboatPics.com for more.
- Commercial Clients include high-end businesses such as the Home Ranch, Vista Verde & Wildhorse Meadows
- E-Commerce enabled website
- Active Photo Blog
- Developed a popular computer wallpaper promotion
- Consistently write about photography, gear and photo technology
Sample Photography (click to enlarge)
Mogul Marketing
2001 – 2008
Founder
Direct Marketing & Internet E-Commerce
Vail, CO
Mogul Marketing was a marketing company that produced and managed national direct marketing campaigns. Through the use of direct marketing channels including online and direct mail we represented various manufacturers and products. Our primary differentiator was in our superior analytics and optimization techniques.
- Developed a suite of management tools including customer service, analysis & reporting, financial and fulfillment
- Developed a fulfillment optimization engine to lower cost and speed delivery
- Managed direct mail campaigns at a volume exceeding one million pieces of mail per year
- Developed an IVR system to allow customer self-service
- Developed a direct marketing testing and analysis strategy to reduce risk and increase responses
OIM
2004 – 2005
Principal & Investment Manager
Investment Management
Steamboat Springs, CO
OIM was a high-end, investment management company with about $50 million in investments under management. Our primary focus was an asset-based investment strategy. Our investment partners included Dimensional Fund Advisors, Charles Schwab and Centerpiece Software.
- $50 million in assets under management
- Licensed investment advisor
- Re-branded the company including identity and marketing strategy
- Responsible for managing the company’s assets and our clients portfolio’s during the illness of the CEO, Mr. O’Hare
- Advisor to clients and investors to transition into alternative successful investment management companies during the closure of the firm
Agency.com
2000 – 2001
Senior Strategist
Enterprise E-Commerce Consulting
Vail, CO
Agency.com was a global internet consulting and development company. The company focused on Fortune 500 companies with typical project engagements in the $5M+ range.
As a Senior Strategist I worked with major accounts to discover & define and develop opportunities in the online space that fit their business objectives.
- Managed projects for major clients such as Incyte Genomics, OnStar & HP
- Developed online strategy program for OnStar
- Responsible for developing sales strategies
- Supported sales teams in presenting to established and potential clients
- Our team successfully closed $8mm in new business from current clients
iXL
1998 – 2000
Business Development Director
Enterprise E-Commerce Consulting
Memphis, TN
iXL was a global internet consulting and development company. The company focused on Fortune 500 companies with typical project engagements in the $2M+ range.
As the Business Development Director, my primary responsibility was to identify opportunities and manage our team through the sales cycle and project process.
- Closed $7M in sales
- Led the sales team in major presentations
- Developed internal communication & tracking tools
- Advisor to several internet startups
- Developed a suite of digital presentation tools
Microservices
1997 – 1998
Founder
E-Commerce & Internet Development
Memphis, TN
Microservices was an internet development and consulting company specializing in e-commerce. My company pioneered the early e-commerce waters by developing several successful online applications.
- Developed e-commerce systems
- Pioneered rapid development techniques
- Managed clients and development teams
Radio Sales
1994 – 1997
Advertising & Marketing
Memphis, TN
Four years working in radio marketing and advertising. Responsibilities included lead generation, client management, campaign creation and sales presentations.
- Managed major clients such as Anheuser Busch and Toyota
- Developed station’s first website to drive revenue through online advertising
- Won various sales and achievement awards
- Consistently exceeded sales goals and quotas
- Implemented new ways of managing client relationships through the use of technology
Ole Miss
1989 – 1994
Major: Physics
Minor: Math
Oxford, MS
I went to the University of Mississippi from the Air Force as a 22 year-old freshman. After considering a number of majors, I decided to pursue a BA in Physics and a minor in Math.
- What can I say? I was a physics major – spent all my time studying.
U.S. Air Force
1985 – 1989
Jet Engine Tech
Norton AFB
San Bernardino, CA
Stationed at Norton Air Force Base in San Bernardino, CA I had the privilege of working on jet aircraft for the 63rd Field Maintenance Wing. My primary assignment was working on Pratt and Whitney TF33A jet engines and servicing C-141 aircraft.
- Graduated Jet Engine School with top honors
- Promoted to Senior Airman rank
- Achieved jet aircraft “Run Certification”
- Selected as one of 6 jet engine technicians to participate in a critical operational readiness evaluation
- Selected to attend an exclusive Leadership training program
- Honorable Discharge
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