How important is company culture? Zappos.com has proven it can be a major competitive advantage. From reduced employee turnover, to happy customers who rave about their experience, the Zappos.com brand and reputation is unmatched in terms of a company that actually lives by its core values.

Before becoming CEO of Delivering Happiness, Jenn Lim spearheaded the culture & core value programs at Zappos.com. In this 15 min interview for Ignite Steamboat, Jenn discusses the value of company culture, how it can be a competitive advantage and some helpful Zappos.com insights.

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