I'm Jay O'Hare, a marketing technologist.

I am founder & principal of AlteraFrom marketing strategy to online marketing platforms to advanced social media campaigns, Altera helps clients breathe new life into their marketing, stand out in a crowded market and increase their business. , a photographerI started my photography business on the side primarily as a creative outlet and as a way to showcase my work to those interested. The site quickly became a method of connecting with other photographers and a lead-generation tool for photography projects. and founder of Ignite SteamboatIgnite Steamboat brings a new perspective to Steamboat business and entrepreneurship. Ignite brings together those interested in technology, location neutral businesses and entrepreneurs to meet, discuss & share ideas.. I create innovative technology & strategy solutions to solve complex marketing problems.

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What They Say

Clients & colleagues
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“Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
Kerry Shea – Partner, Resort Ventures West
“Jay has proven himself over the years as an incredibly resourceful and inspirational business leader. I have known Jay in several capacities, from corporate strategist to self-made entrepreneur and have always been inspired by his ability to see problems and challenges from a new angle. Not only does Jay naturally question the way in which things are done, but he has a gift for inventing superior means and solutions by which to be even more successful.”
Nelson Kunkel – Director at Deloitte
Jay is an all around thinker–well informed, savvy and forever curious. This leads to some simple but powerful ideas and strategies. He possesses the ability to make the complex simple and focus on what’s important – beyond just doable. I always enjoyed working with him as I knew he was credible and enthusiastic. In addition he has integrity and is honest in his dealings with people. Bottom line, I’d recommend Jay for any position or project that requires a self starting and dependable person who will bring ideas to the table first, but then also deliver results.
Stephen Thompson – Executive Creative Director, iCrossing
“Jay has an exceptional creative ability to think outside the box and take a fresh perspective of how to approach the customer or market. His expertise and knowledge in utilizing the newest technologies to improve internal efficiency and drive greater market results is really unparalleled. He truly has a greater understanding of the newest available tools and methods to improve your business than anyone I know. I couldn’t recommend anyone more highly.”
Bryan Conklin – Director of Marketing, BP Solar
“Jay impresses you on day one, but continues to follow through on every detail. He’s been a valuable contact for me over the years. If you are looking for original marketing and/or business development ideas, you cannot do better.”
Les Reaves – CEO, Smart SEM
“Jay brings an awareness of what is useful about emerging technological developments and how to utilize those products to enhance your program or product idea.   Coupled with intelligence, wit and ability to get the job done Jay has proven to be a key asset in the formulation and implementation from idea to product.”
Noreen Moore – Business Resource Director, Routt County EDC
“Jay has a great business mind and is always pushing the envelope for creative and innovative solutions for the business and marketing needs of his clients. He brings a level of energy and passion to everything he does, which distinguishes him from the norm.”
Ted Hoffman – Managing Partner, High Mountain Sotheby’s


Being Social


Recent online musings.
You should follow me →

  1. twitter (feed #2) In Hard Times, Americans Spend More on Charity and Cigarettes http://t.co/3baRAho8 via @HarvardBiz January 23rdvia Twitter
  2. twitter (feed #2) Hiking on Rabbit Ears pass http://t.co/zTFoWETV January 22ndvia Twitter
  3. twitter (feed #2) Photo "An Unlikely Window!!! (part 1)" by Jim Ross #500px http://t.co/DSBRx5VC @nelsonkunkel - made me think of you guys ;-) January 22ndvia Twitter
  4. foursquare (feed #8) Checked in at Steaming Bean Coffee January 19thvia Foursquare
  5. twitter (feed #2) Real estate pros take note. Most RE mktng is bad at this: The Nature of Choice Sets and Their Affect on Decision Making http://t.co/6oJOwz6J January 19thvia Twitter
  6. twitter (feed #2) RT @justcreative: The Oatmeal's SOPA .gif gave me a few good smiles - http://t.co/aaSVJcd8 January 19thvia Twitter
  7. twitter (feed #2) Great infographic: Who Works for a Startup | Gist http://t.co/1QB74iON via @gist & @tamccann January 18thvia Twitter
  8. twitter (feed #2) This is an awesome list: 40+ Super Secret OS X Lion Features and Shortcuts http://t.co/9KHP7IKZ January 18thvia Twitter



Recently Published

I write several blogs and post content regularly.
Altera →
Personal Blog →
SteamboatPics.com →


ALTERAtions Business Blog
I write about marketing, technology & business solutions.


Photography Blog
I write about photography, projects and gear.



Personal Blog
Things that I’m up to & find interesting.



In Living Color

Mobile shots of life & travels
iPhonography on an iPhone 4s

New Snow
Mini Mountains
Yum
Hinterlands
Happy Holidays
Best Friends
Happy Holidays